"Alice times two: Most new books are published first in hardcover, and then about a year later are reissued in paperback. But Pocket Books made the unusual decision to publish Still Alice by Lisa Genova in hardcover ($26) and paperback ($15) at the same time. Why? To bring the debut novel "to the widest possible audience," including book clubs, says Pocket publisher Louise Burke. It seems to be working: The story of a Harvard professor diagnosed with early-onset Alzheimer's rises to No. 79 on the extended list, up from No. 95."
This is an unusual decision...and I get the rationale. If this proves to be a success, wonder if it will start a new trend among publishers?